George Roumain was originally trained at an early age to become a soccer player and was trained by legendary Peruvian footballer Teófilo “Nene” Cubillas while growing up in the South Florida soccer program. Soon after, he became obsessed with surfing and left soccer behind, devoting his time to the ocean while also playing beach volleyball.

He grew up surfing and playing beach volleyball, originally dreaming of becoming a high level surfer. Wanting to live near the surf break he idolized, he set his sights on attending Pepperdine University in Malibu. He achieved that goal, spending four years living in Malibu, surfing regularly, and playing collegiate volleyball for Pepperdine while becoming part of the local surfing community he had admired since middle school.

At Pepperdine, George developed into one of the top collegiate volleyball players in the country, earning three All American honors and being named NCAA Player of the Year twice. He went on to make the 2000 U.S. Olympic Team and was later recognized as the U.S. Olympic Male Athlete of the Year. After competing professionally overseas, he transitioned to the AVP beach volleyball tour and won a championship. Throughout his athletic career, volleyball served as the vehicle that funded his lifelong passion for surfing.

Following his playing career, George built a successful career in performance marketing and strategic partnerships, helping companies grow through distribution, media strategy, and business development. During his performance marketing career, he was fortunate to be mentored by Carl Daikeler, CEO of The Beachbody Company (now BODi), which reached an approximate valuation of $3.2 billion during its 2021 SPAC merger. Today he balances family life, business and time in the ocean, continuing the pursuit that first motivated him as a kid, creating a life that allows him to keep surfing and enjoy the ocean.